We’re excited to announce both of our keynotes for Product Camp Melbourne!
Guy Inbar has over 15 years experience in product development & management. He’s currently Head of Mail Product Management & Innovation within Australia Post’s Letters business.
Guy will share his experience about innovating and managing Australia Post’s letter business.
For our second keynote, Marc Galbraith will talk about ‘Jobs to be Done‘. Marc is a Lead Consultant ThoughtWorks. Marc has been practicing Agile Software development for over the last 10 years. As a coach he has noticed that now we are finally getting good at software, but designing software for great purpose seems to be a gamble. Marc also dips his toe in product management and wants to ask the question if we can make things really well, how can I make use of the talent in the most effective way to delight customers.
What is ‘Jobs to be Done’? Marc puts it:
What if I asked you this question: “What job did you hire that product to do?” Or as Clay Christensen once put it: “Gosh I wonder what job people hire a Milkshake to do for them?”
It’s a strange one which lead me on to a trip to New York. I sat in on a unique workshop and had my mind blown away as I pondered: “What is someone going to stop doing when they start using your product?”
I want to know how to design business models, products and services in smarter way. When you use a product or service it’s solving a problem, how do you describe that problem?
“Jobs to be Done” gives you a way of describing these problems products and services solve. It also helps give fresh perspective on innovation opportunities and see market disruptions just in time.
I would like to share what I’ve learnt and applied so far in this field hope to provoke some of you into investigate this for yourself.
Don’t miss out on these two! You can sign up for Product Camp by clicking the big orange Eventbrite button below. Join over 80 Melbourne product managers who have already RSVP’d.
Product Camp topics are suggested & lead by those attending on the day. Other than the keynotes, you suggest, lead & vote on what you want to hear. There’s currently 6 topics suggested on our Uservoice site. Go there & vote or suggest a topic you’d like to hear more about or a session you’d like to lead.
We’ll be updating the agenda & sending out email reminders via Eventbrite with directions before the event.
- Follow Product Anonymous and Brainmates on Twitter as we’ll both be keeping you up to date. If you’re more of a Linkedin person, we’re there too (Brainmates & Product Anonymous).
- Follow the Product Camp Melbourne twitter & #pcampmelb hashtag
- Tell your friends & co-workers about Product Camp. We have a poster you can hang in the office, download it.
- If you’d like to volunteer to help out with Camp or your company is interested in sponsorship, get in touch via the comments here. The comments are moderated so they won’t go live to the site.