Daniel Neville, who runs the Prototypes and Popcorn Meetup, ran this session. The topic was perfect to follow Shawn Callahan’s keynote on storytelling.
Daniel reminded us that anyone can sketch – even though people often think they can not. Simple sketches also mean it can be easy to understand.
He recommended the book “Understanding Comics” by Scott McCloud as a great resource. It’s a comic book that explains creating comics.
What does comics have to do with product management? Daniel encouraged us to use a visual narrative framework to illustrate the customer’s interaction with our products.
— Sarah Pan (@sarahpannz) August 20, 2016
We talked about the 6 types of comic narrative grammar (framing) from the “Understanding Comics” (below). Referencing those 6, Daniel encouraged us to use a narrative structure to sketch out our own product stories or the customer journey map scenarios.
If visual iconography is the vocabulary of comics closure [framing] is its grammar
- Moment to moment – illustrating specific emotional element e.g. as the customer moves through ordering a product.
- Action to action – specific touchpoints with the actions involved
- Subject to subject – different actors in a transaction e.g. B2B2C
- Scene to scene – showing the passage of time and different stages in a journey map
- Aspect to aspect – focusing on different perspectives withing a scene e.g. what is in the customers environment when they are completing a transaction, the types of distractions that may exist.
It was great to see some of the ideas that emerged out of this quick introduction to the principles of comics and narrative grammar.
— Zinzi Bianca (@zinzibianca) August 20, 2016