JTBD, Customer feedback & (bad) business cases

Our 3 afternoon sessions included:

  • Advanced JTBD (jobs to be done): Focus your Product Innovation Effort
  • Using Customer Feedback as a source of Innovation
  • STOP writing bad business cases!

Advanced JTBD (jobs to be done): Focus your Product Innovation Effort

Product Camp Melbourne 2015Russell Kallman had 2 groups explore what they wanted to get out of coming to product camp by using the JTBD methodology. (Thanks for the research Russell!!!) Go read Russell’s summary of the session and JTBD on Medium. IMG_0212JBTD

Using Customer Feedback as a source of Innovation

Ben Motterum explored different ways you can get feedback from your customer in order to make your products better. Ben had six areas he covered that can be a great source of inspiration for ideas directly from your customers. A number of people in the room had used one or two of these approaches but not all of them, with the exception of Xero and Sportsbet who were excellent champions of working closely with their customers. Good discussion followed as those who hadn’t tapped into all of these options asked for advice on how to get started from those who were successfully employing these techniques.

 

STOP writing bad business cases!

Nick Coster talked about what the value a business case can have – helping to make a decision, understanding the risks, prioritising – but pointed out they often aren’t read. He gave tips on how to write a bad business case (ie… stop doing this!!) & tips for doing a good business case including using a business canvas. Slides below.