Sales, managing people and seeing the future with roadmaps

We had 3 morning sessions:

  • Sold in 30 seconds – Shane Goldberg
  • Bring your new roadmap to life – Chris Duncan
  • Managing products is easy but managing people is hard – Craig Brown

Sold in 30 seconds

Shane Goldberg

In July, Shane spoke at Product Anonymous on tips for working better with Sales. Having worked in both product & sales, Shane can help us understand the intersection and this time his session was ‘Sold in 30 seconds’.

Shane talked about why it’s important to be able to quickly explain your product and what information you should consider when developing how to talk about the product. It’s also important for sales to be able to quickly explain the product. Shane said there are 4 questions to ask:

  • What is my product?
  • What problem(s) does it solve (or what demand does it meet)?
  • How is it different?
  • Why should you care?

 

Bring your new roadmap to life

Chris Duncan

We always love it when people share HOW they do something and Chris talked about his process of roadmapping which ends up with a roadmap (complete with examples of that artifact).

Product Camp Melbourne 2015

 

Managing products is easy but managing people is hard

– suggested by Craig Brown

We know we should spend more time on the human side of work – the relationship, building trust, having respect for each other – but with constant pressure or being divided across many priorities, how much time do we really spend on this? Often feelings & personal motivations are last on the list.

Craig asked how many of us had previously worked in a great team & then what was that magic those teams had… trust & respect. Sometimes difficult conversations need to happen but hopefully you are aligned at the end of them.

What can we do?

  • Do things outside the office with each other – yes there’s drinking but also other things like play tennis
  • Include your team in the decisions
  • Be kind. Show empathy.
  • Have your team meet customers – go on visits, have the team watch customers use the product, etc.