If only I’d had a tardis: Why you shouldn’t rely on time travel to manage your product financials

amanda profile pic circle bwThere’s lots of conversation about product management and technology. Interested in learning about agile and product management? Or how tech & product management need to work together? Or maybe you’re in the ‘everyone, including product managers, should code’ camp?

But these conversations rarely touch on another important side of product management – money! This is why one of our camp themes this year is finance & why we’re excited to announce Amanda’s keynote!

Amanda Ralph, Head of Product at Kinetic Super, will talk us through why understanding your product financials is so fundamental to driving your product in both its strategic and tactical direction. Amanda will cover:

  • Understanding product value drivers
  • Translating value drivers into actionable portfolio metrics
  • Managing your BAU financials
  • Why good financial management will “buy” you influence and the ability to release value for innovation
  • It’s not just about shipping your product – why you need to understand P & L Basics

Amanda Ralph is an experienced product management leader with over 18 years of experience in product portfolio management and innovation, generating significant revenue and market share growth. In a career spanning a range of corporate and not for profit sectors within Australia and the Pacific Islands, Amanda has championed organisations to embrace product and service innovation opportunities. Over the past 2 years Amanda spearheaded the direction and execution of the product and pricing strategy for the Corporate and Overseas portfolios for Australia’s largest health insurer, Medibank, managing an $860m+ product portfolio. Most recently, Amanda has taken on the role of Head of Product at Kinetic Super, a challenger super brand with $3B funds under management.

Amanda is passionate about customer led product design to deliver best in market products and customer outcomes but also understands the need and value of strong product portfolio financial management.

Amanda has a Bachelor of Economics and a Master of Arts (Asian Studies) from Monash University and is a University of Melbourne Asialink Leadership Fellow and Asia Education Foundation Literacy Ambassador. Amanda lives in Melbourne with her family and in her spare time likes to explore all things cooking related (with a dose of the gym thrown in to try and work it all off!)