Wrap-up: Product Camp Melbourne (part 2)

Check out our other posts on Product Camp Melbourne 2014: Part 1, Part 3, Tools for Product Management & Ben Ross’s keynote on Scaling Product Management and finally, there’s photos on flickr.

As a newbie to Product Camp, I had no expectations as to what the experience would be like other than a bunch of Tom Ford bespectacled people huddled in front of Apple laptops, chugging coffee and bandying around words like “unicorns”, “above the fold” and other unintelligible mumbo jumbo. I was pleasantly surprised to a find warm engaging crowd and willing to forgo a beautiful Saturday to unpack the arcane practice of product management and enlighten their fellow brethren. – Roz

Continuing with our sessions wrap-up:

A practical view on Jobs to be Done

In the quest for the perfect product, deciding what to work on is always the biggest challenge: how to understand what customers need?

Getting ready to start the JTBD session

YourGrocer has been using the Jobs to Be Done framework for a while now and are quite happy with the results. They’ve found there’s lots of material online to help understand the technique but it’s quite hard to find examples of it being applied in real life scenarios. This was a chance for them to share their real life JTBD experience including interivews with 20 customers earier this year.


Tweet: Camp session on JTBD

The YourGrocer guys were at Product Anonymous this past year so if you’d like to know more, there’s a session wrap-up on ‘Defining your product (& the benefit of not having much money)‘.

Panel: How to Break into Product Management

At Product Anonymous, we get people who are interested in moving into Product Management so this panel discussion was inspired by those people. While we didn’t realise this before pulling the panel together… everyone on the panel was actively looking for product managers. Some of their candidate considerations include: good decision making, empathy, being comfortable with the unknown and able to deal with conflict. By now, you’re probably wondering who…


  • Everyone on the panel has come into Product Management with a different background so there is not just one standard path people take into the role.
  • You need to be able to appreciate & understand business financials, such as a P&L
  • You should try to get a wide range of experience across disciplines – a product manager needs to be able to relate to and effectively communicate with a wide range of stakeholders.
  • It’s easier to move into product role from within your existing company than to be recruited with no prior experience.
  • You need to have persistence, good communication plus negotiation and stakeholder skills.

Productise your APIs – Jason Cormier

Almost all digital products have APIs working behind the scenes, but not many of them are open to 3rd parties. What happens when you start thinking of your APIs as a product? Is there a customer segment, is it a potential new revenue stream, could it help grow your brand? Jason helped run the open API program at Sensis and shared what he learnt when they turned a backend service into a consumer product. He ran this session as an interactive one so no slides from camp – but check out a previous post on this topic.

Roz’s Food Blogger’s Corner
In Part 1 of our summary, I mentioned how this idea came to be. We’ll be continuing in all summaries.

Morning Tea
Thanks to Telstra Wholesale who sponsored both morning & afternoon tea!

Savoury mini muffins

This tray is almost gone!

Thank you to PageUp People who sponsored lunch!

Lunch awaits.

Vegetarian sandwiches (pumpkin, provolone, spinach) on white and wholemeal plus sandwiches with fancy lettuce & pork

Chicken wraps and Pork wraps (tricky to eat while standing up) – and jelly beans!